The growing popularity of smartphones and internet has become a core part of life for many consumers in India. While a very few people in India purchase insurance online today, the overall influence of internet on insurance product purchase in India is already 6 times and growing at a rapid clip. Although traditional methods of buying insurance are still present and aren't likely to disappear, the option to purchase online is growing very fast. The growing and easy access to internet has made the online purchase simpler and faster giving impetus to this trend.
